Why Traditional Business Cards Will Always Reign Supreme

Why Traditional Business Cards Will Always Reign Supreme

People are bombarded with digital information every day. Their phones are already filled with hundreds, if not thousands, of saved contacts, most of which they barely glance at again. A name or website link saved in their phone can easily be forgotten, buried beneath notifications and newer entries. In contrast, a physical business card can sit on a desk, in a wallet, or in a business card holder, serving as a constant visual reminder of your encounter.

The quality and design of your business card can speak volumes about the quality of your service or product. A thoughtfully crafted card — printed on premium stock, with eye-catching graphics, meaningful branding, and perhaps a subtle tactile element like embossing or foil — shows that you care about details. It reflects a commitment to quality and leaves the impression that you likely apply that same care and attention to your business dealings.

In short, traditional business cards aren't outdated — they're essential.

How is Embossing Made on Business Cards?

Embossing on a business card is a printing finishing technique where certain elements (like logos, text, or patterns) are pressed into the cardstock to create a raised (3D) effect. Here's a step-by-step breakdown of how it works:

  • Design preparation:
    The designer creates a file where the elements to be embossed are clearly marked, usually on a separate "emboss layer." Precision is key because the embossing must align perfectly with the printed design (if any).

    See this example:
    How to make embossing artwork
  • Die Creation:
    A metal die (also called a mold or plate) is manufactured. It's typically made of brass, copper, or magnesium. The die has two parts:
    • Female die: a recessed version of the design.
    • Male die: a raised version of the design.
  • Setup:
    The business card stock is placed between the male and female dies on a press.
  • Pressing:
    The press applies pressure (and sometimes heat) to squeeze the card stock between the dies. This reshapes the paper fibers, causing the design to be permanently raised on the front side of the card.
  • (Optional) Debossing or Ink/Foil:
    • If only the back is indented and not the front raised, it’s called debossing.
    • Sometimes embossing is combined with foil stamping (called "foil embossing"), where metallic foil is pressed into the raised area at the same time for a shiny effect.

Learn more:
We have a detailed guide of the difference of embossing types

Important Notes:

  • Embossing usually works best on thicker papers (like 16pt, 32pt, etc.).
  • It adds tactile dimension, making a business card feel more luxurious.
  • It may slightly warp the back of the card if no countermeasures are taken (such as multi-layer cards).

Where Can You Get the Best Premium Business Cards?

If you are planning to advance your company and improve your brand image, it is essential to choose a professional printing service. Print Promotion specialises in printing premium cards customised to your requirements. We have experienced designers who ensure every card we print is of premium quality and creates a lasting impression.

Upgrade Your Business Cards Today!

Your brand and company deserve something better than normal to move forward. Make your brand stand out and unique with premium business cards from Print Promotion and impress your clients effortlessly. Print Promotion offers a diverse selection of premium cardstock and finishes from which you can choose what suits your business. Experienced designers can bring your vision to reality on the card. No need to worry about the delivery as they reach your doorstep on time, so you can promote your brand faster. Card printing is budget-friendly and done at the highest standards, so there is no need to worry about the quality of font or ink.

Also Check out

Foil Stamping   |   Spot UV   |   Raised UV   |   Die Cut


Print Promotion. We have been specialists in print finishing since 2009 and are happy to provide free consultation how to get the most out your project. NO two jobs are the same, as no business is the same. As such each job should be treated with due process.
We offer first rate consultation to offer the right stock and the right finishing for your next upcoming job. The process is usually pretty quick once timeframe and budget is ascertained.
Further to this, we created this page to provide additional information regarding prepress – to ensure your artwork will turn out as intended. In addition, a comprehensive run down on all things print finishing – examples of how you can expect the product to turn out.

Who are we?
Print Promotion is a division of Arcane Media based in Brisbane, Queensland. We are a premium design and printing consultancy that specialises in creating or enhancing your visual corporate image. Our skilled team of seasoned graphic designers have the experience and marketing insight to ensure your image will effectively relate to your target demographic. We have an Australia-wide client base, servicing: hospitality and tourism; professional services; construction and trade; media; mining; recruitment; automotive; defence and the health business sectors.
Contact us today to discuss your next design or print project.

Call 1300 669 211

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We design. We print. We deliver.