Six Surprising Reasons
Six Surprising Reasons Why Business Cards for Small Businesses Are Still Relevant

We live in a technology-driven world. Information is just a click away. Therefore, as a business owner, it is natural to wonder whether business cards are still required as a marketing tool. Is it worth the investment?

Extension of the brand :

Your business card is an outward extension of your brand. It can boost your business by strengthening your brand presence, building professional connections and driving sales. Even if you are new in the field, the business card will legitimise your business and build trust in the people. If it is thoughtfully designed, it will speak volumes about your personality and style of working. Therefore, no matter how much technology swirls around us, business cards will always be an irreplaceable marketing and business networking tool.

Here are the top benefits of having a well-designed business card for small businesses.

1. Straightforward Communication

In the digital era, there are various means of receiving information, such as audio, videos, reels, group chats, etc. In this sea of options, you might forget where you have received the information and lose track. Business cards are traditional but the most straightforward way of communicating key information about your business. It always helps to give business cards to potential customers or partners. They also provide the recipient with an overview of your personality.

2. Sign of professionalism

A well-designed and high-quality business card is a sign of professionalism. Instantly handing them out after a brief communication with the client or customer shows your preparedness for the business. Add elements like emboss or gloss to distinguish yourself from competitors. Believe me, it leaves a great first impression.

3. Boost engagement

A business card carries all critical business information, such as a website, e-mail, and phone number. So, it encourages people to contact you even after days. It is a tangible reminder of your business's existence. It often prompts people to schedule appointments, drop by the shop, or order products online. A business card is one of the most tried and tested ways of getting business.

4. Spark conversation

Every business communication encounters that awkward block of silence after sharing primary information about each other. Handing a business card at this junction pushes the conversation further. Especially if your business card is interesting, it will give you more topics to discuss. Business cards for small businesses give you that cushion of comfort when you are networking in an unknown environment or meeting strangers.

5. Gives mouth publicity

Word-of-mouth is the best way of advertising in the business. Business cards help spread word of mouth. For example, you are a website designer and recently handed over your impressive business cards at a business gathering. The people you have given your card to will happily give your referral if they come across someone requiring website designing services. That is how local tailors, make-up artists, florists, photographers, stationery shops, caterers and even IT professionals get business.

6. Makes way for digital experience

QR codes have bridged the gap between digital and physical media of communication. Do that through a business card to draw your customers to the digital experience. It would be awkward to send links or show videos to strangers in the first meeting. Handing over business cards with features like QR codes lets people enter your digital orbit without force. These days, business cards also carry information on social media handles, allowing people to engage with you in the digital world.

There are countless benefits to having a business card. Print Promotion is a leading designer of business cards for small businesses in Queensland. Visit printpromotion.com.au or call 1300 669 211. Our team will guide you in choosing the right products that suit your budget and deadline.