About Pantone Printing

Our uncoated textured cards and flyers range from 300 (flyers)-400gsm (business cards). As we offer a range of textures and coloured stock, Pantone (not CMYK process) printing is used to ensure quality results. Please keep in mind Pantone colours will not vary print to print on white stock, however colours will dramatically vary on coloured stock.  For this reason we recommend only printing  871 U Gold & 877U Silver (metallic inks) on coloured stock.

Difference between Pantone & CMYK

The following will give you more understanding of the differences of Pantone (PMS) and CMYK ("Full colour")

CMYK _________________________________________________
short for Cyan-Magenta-Yellow-Black, is a colour model in which all colours are described as a mixture of these four process colours.
This allows around 10,000,000 colour shades to choose from. CMYK is the standard colour model used in offset printing for full-colour documents.

  • Full colour printing
  • Generally cheaper to print (than 2 spot colours)


  • Lack of colour vibrancy ... some colours can be dull compared to what
    Pantone can offer
  • Cannot guarantee consistency of colours, so colour may vary from print to print, printer to printer

is a standardized colour matching system, utilizing the Pantone numbering system for identifying colours. The Pantone Solid palette consists of 1,867 colours to choose from, identified by three or four digit numbers, followed by a C, U, Or M suffix.. (C= Coated Paper), (U= Uncoated Paper) (M=Matte Paper).

  • Colour consistency - the colour you choose, is the colour you get regardless of print run or printer
  • Vibrant colour & metallic ink options


  • Less colour range
  • More expensive per colour

PMS Swatch & Samples

When printed, Pantone colours can differ greatly from CMYK or what you see on the screen. Alos as monitors are calibrated differently, the ONLY method of checking a pantone colour is a physical sample. This is a MUST if you want to check the colour before print.

Usually, a graphic designer will have a ‘swatch book’ which is essentially a book of the 1,867 printed colours in the SOLID UNCOATED range. Solid Uncoated is the only book that should be referenced for pantone printing.
Pantone Chips If you do not have access to one of these books, no problems. We have a ‘chips’ book that we can detach individual colour samples and post them to you. We send you the Pantone swatches colour(s) of your choice for $7ea. Add additional $20 for EXPRESS postage.
Be sure to ask for "Pantone SOLID UNcoated" and quote the number you require.

Click Here to view the Pantone Solid Uncoated guide.

This chart is a reference guide only. Pantone colours can vary when viewed on screen due to monitor limitations, calibration and quality.
Hardcopies of PANTONE Colour Charts and reproductions thereof, MAY NOT BE SOLD in any form and Pantone, Inc. is not responsible for any modifications made to such Charts which have not been approved by Pantone, Inc. Pantone, Inc. 2004. The PANTONE - identified colours displayed on this print have not been evaluated nor are they approved by Pantone, Inc. to be in compliance with Pantone, Inc.’s colour values or standards. Consult current PANTONE Colour Publications for accurate colour. All rights reserved. PANTONE and other Pantone, Inc. trademarks are the property of Pantone, Inc.

Print Promotion. We have been specialists in print finishing since 2009 and are happy to provide free consultation how to get the most out your project. NO two jobs are the same, as no business is the same. As such each job should be treated with due process.
We offer first rate consultation to offer the right stock and the right finishing for your next upcoming job. The process is usually pretty quick once timeframe and budget is ascertained.
Further to this, we created this page to provide additional information regarding prepress – to ensure your artwork will turn out as intended. In addition, a comprehensive run down on all things print finishing – examples of how you can expect the product to turn out.

Who are we?
Print Promotion is a division of Arcane Media based in Brisbane, Queensland. We are a premium design and printing consultancy that specialises in creating or enhancing your visual corporate image. Our skilled team of seasoned graphic designers have the experience and marketing insight to ensure your image will effectively relate to your target demographic. We have an Australia-wide client base, servicing: hospitality and tourism; professional services; construction and trade; media; mining; recruitment; automotive; defence and the health business sectors.
Contact us today to discuss your next design or print project.

Call 1300 669 211

PRINT promotion
We design. We print. We deliver.