Australian Made Logo Design. Best quality. Best Service.

Undertaking Rebranding Is a critical process that is best handled by processionals.
Customer input is equally critical as no one knows your business better than you do.
It’s all about a marriage of information and design to effectively communicate to your target demographic

1. View our Packages.
   Download our Visual ID Pack .
   
2. Review Options.
   Review options to suit your needs and budget
3. Complete and Return Questionnaire.
   This will provide all parties a clear path to create your stunning new brand.
4. Quote.
   A formal quote will be provided outlining the chosen package or custom requirements.
5. Commencement.
   A commencement invocie will be sent. Works will commence on payment receipt.
   Generally you will receive initial concepts within 3 business days.
6. Revision.
   Your chosen package includes a set number of included revisions.
   This allows you to tweak to your satisfaction. Sometimes you need to see something done to see if it works.
7. Supply.
   We supply files pack of your final logo in various formats for print, signage and web.
   You own copyright rights of the final logo.
8. Trademarking.
   Consider trademarking your logo.
   This is a process you can perform yourself or engage with a legal professional.
   For more information, pelase view the Trademarking tab.

Design rates The following is a selection of our rates for logo design.
This service is standard for logo design and corporate branding consultation.

Trademarking a logo in Australia legally protects your brand identity, prevents others from copying or using it without permission, and adds commercial value. It helps establish credibility, ensures nationwide rights, supports legal enforcement, and strengthens customer trust by clearly identifying your products or services in a competitive and regulated market.

1. Check if your logo is eligible
   • Ensure your logo is distinctive and not too similar to existing trademarks.
   • Avoid generic symbols, common phrases, or designs that others might also need to use.
2. Search existing trademarks
   • Use IP Australia’s Trade Mark Search tool to see if similar logos or trademarks already exist: Trademark Search Tool
3. Decide on the classes of goods/services
   • Trademarks are registered by class (from the Nice Classification system).
   • Choose the correct class(es) that match the goods or services your logo represents.
4. File your application
   • Apply online via IP Australia: IP Australia - apply for trademark
   • Include your logo, chosen classes, and business details.
   • Application fees start from around $250 per class.
5. Examination by IP Australia
   • Your application will be examined to ensure it meets legal requirements.
   • This may take several months.
   • You may be asked to respond to objections or provide more information.
6. Trademark is advertised
   • If accepted, your logo is published in the Australian Official Journal of Trade Marks for 2 months, during which others can oppose it.
7. Registration
   • If there’s no opposition (or if opposition is resolved), your logo is registered.
   • You receive a certificate of registration, valid for 10 years, renewable.

Why you should know exactly who is designing your logo?

Knowing exactly who designs your logo ensures originality and legal safety. Many companies Outsource or use AI-generated designs; which may involve reused or stolen elements, risking trademark infringement. A trusted, transparent designer guarantees authenticity, proper rights transfer, and a unique logo - protecting your brand and investment from legal disputes or future ownership complications.

What the difference between Rebrand or Brand Evolution

A rebrand can be a complete overhaul of a company’s identity name, logo, messaging, and sometimes even values.
In contrast, a brand evolution is a strategic refresh that maintains brand recognition while updating visuals or tone to stay relevant.
Rebranding signals major change; brand evolution reflects growth and adaptation without losing core identity.

Why should your logo tell a story?

Creating a logo based on a story gives your brand deeper meaning and emotional connection.
It transforms a simple graphic into a symbol that reflects your values, purpose, and journey. This storytelling approach makes your brand more memorable, relatable, and trustworthy—helping customers connect with who you are, not just what you offer.

Why using AI or logo maker services may be good for ideas, but can lead you to legal issues

Using AI or logo maker services can be great for sparking ideas, but the designs they generate are often generic, reused, or based on public templates.
This means your final logo may not be unique or copyrightable - leaving you unprotected.
Worse, it could unknowingly infringe on existing trademarks, opening the door to legal disputes and brand credibility risks.

Why should Australian businesses use Australian graphic designers?

Australian businesses should use Australian graphic designers for their rebrand because local designers bring a deep understanding of the cultural, social, and economic landscape unique to Australia. This insight allows them to craft brand identities that resonate more effectively with the target audience. Australian consumers often respond positively to brands that reflect their values, lifestyle, and national identity, something local designers are naturally attuned to. A rebrand guided by an Australian designer can incorporate subtle nuances—such as colour symbolism, typography preferences, and visual trends—that align more closely with the expectations of the local market.

Moreover, working with Australian graphic designers enables businesses to communicate more easily and efficiently. Being in the same time zone and having shared cultural references reduces the chances of miscommunication and speeds up the design process. Local designers also have a better understanding of Australia’s legal requirements around branding, advertising, and accessibility, which is especially important when rebranding a public-facing business.

Supporting Australian creatives also contributes to the local economy and builds community trust. Consumers increasingly value authenticity and social responsibility, so choosing a homegrown designer can strengthen a brand's image as community-focused and proudly Australian. This local collaboration can lead to a more authentic and emotionally engaging brand story, which is crucial for customer loyalty and long-term success.

Finally, Australian designers often have experience working with Australian industries, regulations, and consumer behavior, making their approach not just visually appealing but strategically effective. For businesses aiming to connect with Australian audiences—whether nationally or regionally—hiring a local graphic designer ensures that the rebrand is grounded in relevant, relatable, and market-savvy design.

Why choose an Australian graphic designer over a cheaper provider overseas?

Marketing is all about sending the right message to you desired potential customers. If you are after the bottom dollar client, read no further. If however you value your product / service, it is vital to create a message that will resonate with your desired customer. Australians have an experience and understanding of social and environmental messaging. With your business’s logo being the most important marketing aspect of your business, Don't trust your image to just anyone!

Why choose Print Promotion to create your businesses brand?

We have a dedicated team of qualified designers with years of experience, not only in graphic design, but also in business and marketing in general. It is easy to make a ‘logo’ … it is a craft to make a business identity that speaks about you.
You can rest assured that our designers know your target market.

Does trademarking a logo in Australia protect for unauthoried use overseas?

Trademarking a logo in Australia does not automatically protect it overseas.
Trademark rights are territorial, meaning protection only applies within the country where the trademark is registered.
To protect your logo internationally, you have a few options:

1. File separate trademark applications in each country where you want protection.
2. Use the Madrid System, which allows you to apply for international trademark protection through a single application (administered by WIPO), based on your Australian trademark.

So, while trademarking in Australia offers strong domestic protection, you'll need to take further steps for protection abroad.