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Print Promotion specialises in creating, enhancing and contemporising corporate image

Showcase Client: Club Rakasah.

Club Rakasah is a Melbourne based middle eastern dance event
Club Rakasah provides a platform for Bellydancers and musicians to showcase themselves and their art, all for your entertainment. Performances are mainly Bellydance based, but on occasion also showcase other disciplines of dance such as Burlesque, Polynesian, Flamenco, Capoeira, Lebanese Dance Troupes, Hip Hop, Ballroom and Latin.

Print Promotion created an image that was stylistic, middle eastern themed whilst being unique and easily read.Print Promotion was commissioned to create the corporate branding / logo, stationery, flyers and website. We don't only make you look good; we produce images that promote your business as the ONLY solution to your potential client's needs.


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Service Description
Logo Design Market research is the first step we take when creating a logo. Target audience basically is the key factor we design towards. Searching through typefaces, we came across ‘Gismonda’. Immediately this resonated with its contrast of sharp and rounded lines. A bit of custom modification with sizing of letters and altering ascenders and descenders, the final touch was to add the horizontal strip adjoined to the ‘A’ .
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Logo Files Pack Our logos are supplied with a ‘logo files pack’ which consists of the final logo in various formats for web and print. In additional, we supply high res jpgs images for banner and profile images for LinkedIn and Facebook
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Banner Artwork Club Rakasah wanted a banner design collage with movement and vibrancy. We achieved this with use of overlaying element of gold in the dresses and veils. The logo is still prominent with a busy background thanks to the use of a subtle drop shadow and outer glow.
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Flyer Design With two events a year, Club Rakasah needed a professional designed flyer to attract attention.
Future events means simply exchanging some text and photos meaning the cost could be spread over a long time. Elements of the flyer were a basis of how the design of the website would be constructed.
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Stationery Design Stationery design includes a word template (so documents can be saved as PDF) and email stationery. It is important that branding is consistent throughout all media.
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Business cards Business cards are a statement of your business. Standard cards are fine if you don’t care if they are quickly discarded where as a premium card tells the story you have attention for detail and are a premium service provider.
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Website We wanted to create a strong, lively website that promoted movement and dance.
We achieved this with use of animated banners and moving image carousels. Typography was also very important as we needed balance as so the content is easily read.
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Brisbane, New Farm, Teneriffe, Chandler, Ascot, Burbank. Hamilton, Bulimba, Brookfield, St Lucia, Chelmer, Surfers Paradise.
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Woollahra, Hunters Hill, Woolwich, Mosman, Portsea, Dover Heights, Vaucluse, Hawksburn, Toorak. Cottesloe, Peppermint Grove.
Bellevue Hill, St Andrews, Darling Point, Edgecliff. Northbridge, Ringwood, Eltham. Hawthorne, Greensborough, Camberwel,l South Yarra, Byron Bay, Brunswick.

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